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Elevating
local Seafood
San Julián, a seafood producer from Mar del Plata, needed a visual identity and packaging system that could position its canned goods within the premium export market.
The challenge was to elevate a traditional category through design, without losing its local authenticity.
My role
Packaging and Visual design.
I developed a complete visual identity and packaging system focused on clarity, hierarchy, and premium detailing. Typography, color, and composition were carefully defined to create a distinctive and export-ready presence, while maintaining a strong connection to its coastal origin.
Rollout
& Outcome
The system positions San Julián as a premium offering within the international market, elevating both brand perception and product value through design.
