Design leader turning concepts into brands, products & digital experiences.
Design leader turning concepts into brands, products & digital experiences.
Design leader turning concepts into brands, products & digital experiences.
Design leader turning concepts into brands, products & digital experiences.
Design leader turning concepts into brands, products & digital experiences.
18+ years building and directing multidisciplinary design teams for global companies, from early concept to final delivery.
I’m a design leader with 18+ years building and directing multidisciplinary teams across product, brand and digital experiences. I drive concept-led work that connects strategy, design and technology, from early concept to final delivery.
I’m a design leader with 18+ years building and directing multidisciplinary teams across product, brand and digital experiences. I drive concept-led work that connects strategy, design and technology, from early concept to final delivery.
I specialize in defining design vision, building strong design cultures, and aligning teams around a shared direction, connecting business goals with user needs through thoughtful execution.
designers & art directors led across 18 years, up to a 15-person org with 3 Design Leads.
Years across product, brand & digital
International award shows: ADC, One Show, Clio, Andy, Webby, AICP, Diente, Effie, El Ojo, El Sol, +Digital, & more.
Global brands across 7 industries
AB InBev Cerveza Patagonia · Gatorade · Verizon · Diageo (Johnnie Walker) · Kimberly Clark · VeChain · Solid Starts · Santillana · Coca-Cola · YPF · Luigi Bosca · & More
AB InBev Cerveza Patagonia · Gatorade · Verizon · Diageo (Johnnie Walker) · Kimberly Clark · VeChain · Solid Starts · Santillana · Coca-Cola · YPF · Luigi Bosca · & More
Across AI, crypto, health, education, energy, CPG and banking.
From startups to global organizations.
Experience
Experience
Experience
01.2026
/
Present
Head of Design & Creative Director
pablomartinezdiaz.com
Independent design practice focused on product, brand, and visual design, leading end-to-end engagements from strategy to execution. Responsible for defining creative direction, aligning business goals with concept-driven solutions, and delivering cohesive digital and brand experiences.
01.2026
Present
Head of Design & Creative Director
pablomartinezdiaz.com
Independent design practice focused on product, brand, and visual design, leading end-to-end engagements from strategy to execution. Responsible for defining creative direction, aligning business goals with concept-driven solutions, and delivering cohesive digital and brand experiences.
10.2024
/
04.2026
Head of Design
Aerolab
Design and development studio specializing in digital products for global companies across AI, crypto, health, and education. Led and scaled a 15-person design organization, managing Product and Visual Design teams, defining creative direction, establishing design standards and workflows, and overseeing end-to-end delivery for key clients including VeChain, Solid Starts, Santillana, Great Sky Solar, Clai, Novita, and Brightway.
10.2024
04.2026
Head of Design
Aerolab
Design and development studio specializing in digital products for global companies across AI, crypto, health, and education. Led and scaled a 15-person design organization, managing Product and Visual Design teams, defining creative direction, establishing design standards and workflows, and overseeing end-to-end delivery for key clients including VeChain, Solid Starts, Santillana, Great Sky Solar, Clai, Novita, and Brightway.
10.2023
/
10.2024
Visual Innovation Lead
DHNN™
Design agency specializing in branding and digital product experiences. Led the Visual Innovation team, shaping creative direction across visual identity and UX/UI projects, driving experimentation in design systems, interaction, and emerging technologies, and delivering end-to-end solutions for clients including YPF, Lítica, Pluspetrol, Ripsa, Latin Securities, DH3, and Cale Group.
10.2023
10.2024
Visual Innovation Lead
DHNN™
Design agency specializing in branding and digital product experiences. Led the Visual Innovation team, shaping creative direction across visual identity and UX/UI projects, driving experimentation in design systems, interaction, and emerging technologies, and delivering end-to-end solutions for clients including YPF, Lítica, Pluspetrol, Ripsa, Latin Securities, DH3, and Cale Group.
05.2021
/
11.2023
Associate Creative Director
R/GA
Global innovation and advertising agency. Led creative direction for integrated brand and marketing initiatives, overseeing concept development and execution across campaigns, branding, packaging, social content, photography, and video. Managed a team of 5 designers, directed production from concept to final delivery, and collaborated with cross-functional teams to create impactful work for brands including Nike, Gatorade, Verizon, AB InBev (Patagonia), Luigi Bosca, Kimberly Clark, Nave, and YPF.
05.2021
11.2023
Associate Creative Director
R/GA
Global innovation and advertising agency. Led creative direction for integrated brand and marketing initiatives, overseeing concept development and execution across campaigns, branding, packaging, social content, photography, and video. Managed a team of 5 designers, directed production from concept to final delivery, and collaborated with cross-functional teams to create impactful work for brands including Nike, Gatorade, Verizon, AB InBev (Patagonia), Luigi Bosca, Kimberly Clark, Nave, and YPF.
03.2019
/
05.2021
Design Director
R/GA
Led design direction across integrated marketing campaigns, overseeing branding, packaging, social content, photography, and video production. Translated creative concepts into scalable visual systems, ensured consistency across touchpoints, managed and mentored designers, and contributed to award-winning work recognized by Clio, El Ojo, ADC, and Diente.
03.2019
05.2021
Design Director
R/GA
Led design direction across integrated marketing campaigns, overseeing branding, packaging, social content, photography, and video production. Translated creative concepts into scalable visual systems, ensured consistency across touchpoints, managed and mentored designers, and contributed to award-winning work recognized by Clio, El Ojo, ADC, and Diente.
01.2018
/
03.2019
Head of Art
Meet Super
Creative agency specializing in integrated campaigns and brand activations. Led a multidisciplinary team of designers and art directors, overseeing creative execution across social, photo, video, retail, and experiential touchpoints. Managed team growth, resource allocation, and talent development while ensuring high standards of visual quality and consistency across campaigns for clients including Diageo (Johnnie Walker and spirits portfolio), Ga.Ma, JAC Motors, Jugos BC, Vaio, and ad more.
01.2018
03.2019
Head of Art
Meet Super
Creative agency specializing in integrated campaigns and brand activations. Led a multidisciplinary team of designers and art directors, overseeing creative execution across social, photo, video, retail, and experiential touchpoints. Managed team growth, resource allocation, and talent development while ensuring high standards of visual quality and consistency across campaigns for clients including Diageo (Johnnie Walker and spirits portfolio), Ga.Ma, JAC Motors, Jugos BC, Vaio, and ad more.
02.2016
/
01.2018
Head of Art
:aschen
Advertising agency specializing in social media and integrated campaigns. Led visual direction and creative execution across digital, social, photography, and video content, collaborating closely with strategy teams to transform business objectives into compelling visual concepts for clients including Chicas en NY, Ga.Ma, and Positivo BGH.
02.2016
01.2018
Head of Art
:aschen
Advertising agency specializing in social media and integrated campaigns. Led visual direction and creative execution across digital, social, photography, and video content, collaborating closely with strategy teams to transform business objectives into compelling visual concepts for clients including Chicas en NY, Ga.Ma, and Positivo BGH.
Design leadership
My mantra as a leader it’s
My mantra as a leader it’s
(01)
Make
Make
Make
(02)
Test
Test
(03)
Iterate
Iterate
For me, quality doesn’t come from review rounds but from the process itself.
I encourage hands-on exploration, continuous refinement and the conscious
use of emerging technologies in everyday practice.
For me, quality doesn’t come from review rounds but from the process itself. I encourage hands-on exploration, continuous refinement and the conscious use of emerging technologies in everyday practice.
For me, quality doesn’t come from review rounds but from the process itself. I encourage hands-on exploration, continuous refinement and the conscious use of emerging technologies in everyday practice.
Design Practice
I work across creative direction, art direction, branding and digital environments, from strategy to final execution, developing identity systems, campaigns, websites, editorial pieces, packaging and experimental work.
I work across creative direction, art direction, branding and digital environments, from strategy to final execution, developing identity systems, campaigns, websites, editorial pieces, packaging and experimental work.
Branding
& Identity
Brand Strategy & Positioning
Visual Identity Systems
Naming & Verbal Direction
Packaging Design
Digital
& Media
Web Design & Digital Environments
Immersive VR Experiences
Audiovisual & Motion
Interactive Installations
Direction
& Narrative
Creative Direction
Art Direction
Campaign Concepts
Social & Visual Storytelling
Photography And Video
Branding
& Identity
Brand Strategy & Positioning
Visual Identity Systems
Naming & Verbal Direction
Packaging Design
Direction
& Narrative
Creative Direction
Art Direction
Campaign Concepts
Social & Visual Storytelling
Photography And Video
Digital
& Media
Web Design & Digital Environments
Immersive VR Experiences
Audiovisual & Motion
Interactive Installations
(02)
