I’m a graphic designer and creative director with 18+ years’ experience in branding, visual design and digital products. I’ve collaborated with teams and brands across industries, from startups to global organizations.
How i work
My work focuses on transforming ideas into clear visual systems, products and narratives. It’s driven by an exploratory approach to design where craft, storytelling and technology evolve together, and has received multiple international creative awards over the years.
Today I lead multidisciplinary teams, connecting design, product and technology to build work with clarity, intention and impact.
Know me more
Outside of work, I’m Antón’s dad and a hockey goalie.
I’m a graphic designer and creative director with 18+ years’ experience in branding, visual design and digital products. I’ve collaborated with teams and brands across industries, from startups to global organizations.
How i work
My work focuses on transforming ideas into clear visual systems, products and narratives. It’s driven by an exploratory approach to design where craft, storytelling and technology evolve together, and has received multiple international creative awards over the years.
Today I lead multidisciplinary teams, connecting design, product and technology to build work with clarity, intention and impact.
Know me more
Outside of work, I’m Antón’s dad and a hockey goalie.
Design leadership
Design leadership
My mantra as a leader it’s
My mantra as a leader it’s
(01)
Make
Make
(02)
Test
Test
(03)
Iterate
Iterate
For me, quality doesn’t come from review rounds but from the process itself.
I encourage hands-on exploration, continuous refinement and the conscious
use of emerging technologies in everyday practice.
For me, quality doesn’t come from review rounds but from the process itself.
I encourage hands-on exploration, continuous refinement and the conscious
use of emerging technologies in everyday practice.
Design Practice
I work across creative direction, art direction, branding and digital environments, from strategy to final execution, developing identity systems, campaigns, websites, editorial pieces, packaging and experimental work.
Branding
& Identity
Brand Strategy & Positioning
Visual Identity Systems
Naming & Verbal Direction
Packaging Design
Digital
& Media
Web Design & Digital Environments
Immersive VR Experiences
Audiovisual & Motion
Interactive Installations
Direction
& Narrative
Creative Direction
Art Direction
Campaign Concepts
Social & Visual Storytelling
Photography And Video
Branding
& Identity
Brand Strategy & Positioning
Visual Identity Systems
Naming & Verbal Direction
Packaging Design
Direction
& Narrative
Creative Direction
Art Direction
Campaign Concepts
Social & Visual Storytelling
Photography And Video
Digital
& Media
Web Design & Digital Environments
Immersive VR Experiences
Audiovisual & Motion
Interactive Installations
(02)
(02)
Design Practice
I work across creative direction, art direction, branding and digital environments, from strategy to final execution, developing identity systems, campaigns, websites, editorial pieces, packaging and experimental work.
