(01)
The Challenge
A bolder take
on pet food
Morfi is a premium pet food brand built with a strong focus on design.
The challenge was to break away from a category dominated by functional, generic codes, and create a brand that feels closer, more expressive, and emotionally engaging.
My role
Packaging and Visual Identity Design
I developed a visual identity and packaging system that leans into strong typography, vibrant color, and expressive compositions. The system is designed to be bold and recognizable, balancing premium cues with a playful attitude.
The result is a brand that feels modern, confident, and emotionally connected, standing out clearly on shelf while building a more relatable voice within the category.
Rollout
& Outcome
The identity positions Morfi as a distinctive player in the premium segment, redefining how pet food can look and feel through design.
