Patagonia
Ginkgo
Patagonia
Ginkgo
(01)
The Challenge
(01)
The Challenge
(01)
The Challenge
A Gin with a Cause
A Gin with a Cause
A Gin with a Cause
As Cerveza Patagonia entered the spirits category, the objective was clear: launch a gin that could stand out in a saturated market while staying true to the brand’s core value, protecting the natural environment of its origin.
The challenge wasn’t just to create a product, but to create meaning.
As Cerveza Patagonia entered the spirits category, the objective was clear: launch a gin that could stand out in a saturated market while staying true to the brand’s core value, protecting the natural environment of its origin.
The challenge wasn’t just to create a product, but to create meaning.
As Cerveza Patagonia entered the spirits category, the objective was clear: launch a gin that could stand out in a saturated market while staying true to the brand’s core value, protecting the natural environment of its origin.
The challenge wasn’t just to create a product, but to create meaning.
My role
Packaging and Visual Identity Design Direction
Campaign Art Direction, Photo and Video.
Made at R/GA
My role
Packaging and Visual Identity Design Direction
Campaign Art Direction, Photo and Video.
Made at R/GA
My role
Packaging and Visual Identity Design Direction
Campaign Art Direction, Photo and Video.
Made at R/GA
(02)
(02)
(02)
Insight & Idea
Insight & Idea
Insight & Idea
In a category defined by botanicals, ingredients alone don’t differentiate.
We shifted the focus from what the product contains to what it stands for, creating Ginkgo under the idea “11 botanicals. 1 cause.” While the eleven botanicals define the gin, the cause introduces a deeper layer of purpose: the preservation of Patagonia’s native flora. The name references an ancient tree species, turning the product into a symbol of conservation and urgency.
In a category defined by botanicals, ingredients alone don’t differentiate.
We shifted the focus from what the product contains to what it stands for, creating Ginkgo under the idea “11 botanicals. 1 cause.” While the eleven botanicals define the gin, the cause introduces a deeper layer of purpose: the preservation of Patagonia’s native flora. The name references an ancient tree species, turning the product into a symbol of conservation and urgency.
In a category defined by botanicals, ingredients alone don’t differentiate.
We shifted the focus from what the product contains to what it stands for, creating Ginkgo under the idea “11 botanicals. 1 cause.” While the eleven botanicals define the gin, the cause introduces a deeper layer of purpose: the preservation of Patagonia’s native flora. The name references an ancient tree species, turning the product into a symbol of conservation and urgency.
(03)
Execution
(03)
Execution
(03)
Execution
The concept shaped the entire system. The packaging features a fossilized ginkgo leaf and botanical illustration, elevated through premium finishes such as embossing and gold details. The campaign extends the idea through photography and film, blending product, human ritual, and native flora. Shot in Bariloche, the film integrates a real conservation nursery, grounding the narrative in a tangible action.
The concept shaped the entire system. The packaging features a fossilized ginkgo leaf and botanical illustration, elevated through premium finishes such as embossing and gold details. The campaign extends the idea through photography and film, blending product, human ritual, and native flora. Shot in Bariloche, the film integrates a real conservation nursery, grounding the narrative in a tangible action.
The concept shaped the entire system. The packaging features a fossilized ginkgo leaf and botanical illustration, elevated through premium finishes such as embossing and gold details. The campaign extends the idea through photography and film, blending product, human ritual, and native flora. Shot in Bariloche, the film integrates a real conservation nursery, grounding the narrative in a tangible action.
(04)
(04)
(04)
Rollout
& Outcome
Rollout
& Outcome
Rollout
& Outcome
The visual system extended across key visuals and social media, ensuring consistency between product and message. More than five years after launch, Ginkgo remains on shelves, positioning Patagonia in the spirits category with a clear, purpose-driven identity.
The visual system extended across key visuals and social media, ensuring consistency between product and message. More than five years after launch, Ginkgo remains on shelves, positioning Patagonia in the spirits category with a clear, purpose-driven identity.
The visual system extended across key visuals and social media, ensuring consistency between product and message. More than five years after launch, Ginkgo remains on shelves, positioning Patagonia in the spirits category with a clear, purpose-driven identity.
You may also like
You may also like
Name
Comunal Gin
Packaging, Campaign, Art Direction
Comunal Gin
Packaging, Campaign, Art Direction
Name
Travesía Sureña
Packaging, Campaign, Art Direction
Travesía Sureña
Packaging, Campaign, Art Direction
Let’s create more
of this sh*t together
Let’s create more
of this sh*t together
